Terms of service

In brief

• Vitals checks a website's Google Analytics, Tag Manager and consent tracking and reports what it finds.
• Its access to Google Analytics and Tag Manager is read-only. It never changes them and never fixes anything for you.
• Findings come from fixed rules applied to the evidence Vitals collects. Each shows that evidence so you can check it.
• You can revoke access at any time. Revoking in Vitals deletes its stored data for that property.

This summary describes what Vitals does. The terms below are the legal text.

1. About these terms

These terms apply when you use Vitals by DATA HIT (“Vitals”), provided by DATA HIT Ltd, registered in England and Wales, company number 16416244. Registered office: Department, 4 The Boulevard, Leeds, England, LS10 1PZ (“we”, “us”). By creating an account or using Vitals you agree to them on behalf of yourself and the business you represent.

Vitals is for business use. It is not offered to consumers.

2. What Vitals does

Vitals runs scheduled, read-only checks of the Google Analytics 4, Google Tag Manager, consent and purchase tracking on websites you choose, and reports what it finds with the evidence. It never changes your Google Analytics or Tag Manager set-up.

Vitals checks against a fixed rule set. It cannot find every problem, and a site with no findings is not guaranteed to be tracking correctly. Findings about consent describe what Vitals observed; they are not legal advice, and you remain responsible for your site's compliance with data protection and cookie law.

3. Your account

• Keep your sign-in details secure. You are responsible for activity under your account.
• Give us accurate details and keep your contact email up to date.
• Tell us promptly at hello@datahit.co if you think your account has been misused.

4. Access you give Vitals

You may only connect Google Analytics properties, Tag Manager containers and websites that you own or have the owner's permission to have checked. If you are an agency, you confirm your client has agreed. You can remove Vitals' access at any time, as the privacy policy describes.

5. Plans, fees and payment

Vitals is a paid service. Plan prices and what each includes are shown at sign-up and on your account page. Fees are charged in advance for each billing period through Stripe, and are exclusive of VAT, which is added where it applies.

• Your plan renews automatically at the end of each billing period until you cancel.
• You can cancel at any time. Cancellation takes effect at the end of the current period, and fees already paid are not refunded except where the law requires.
• We may change prices with at least 30 days' notice by email. The new price applies from your next renewal.
• If a payment fails, we may suspend Vitals until it is paid.

• Vitals Property: £69 a month, or £690 a year, for each property.
• Vitals Agency: £249 a month, or £2,490 a year, for up to 10 properties, then £19 a month, or £190 a year, for each additional property.

6. The free scan

The free scan checks a public website without an account. It is limited per connection and per day, and results are kept at a shareable link for 90 days. Do not use it to overload a site or to get round its limits, and do not run it by automated means, such as scripts or AI agents.

7. Acceptable use

Do not use Vitals to break the law, to access data you are not entitled to, to interfere with Vitals or anyone's website, or to copy, resell or reverse engineer Vitals or its rule set.

8. Your data

Data about your properties stays yours. You give us permission to process it to provide Vitals, as described in the privacy policy. You may share Vitals' reports and findings, including with your clients.

Where we process personal data on your behalf, our data processing agreement applies. Email hello@datahit.co for a copy.

9. Our intellectual property

Vitals, its software, rule set, finding wording and design belong to DATA HIT Ltd. You get a non-exclusive, non-transferable right to use Vitals for your business while your plan is active.

10. Availability and changes

We aim to keep Vitals available and to run checks on schedule, but we do not guarantee that it will be uninterrupted or error-free. Checks depend on Google's APIs and on the websites being reachable. We may change or improve Vitals; if a change materially reduces what your plan includes, we will tell you and you may cancel.

11. Liability

Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for anything else the law does not allow us to limit.

Otherwise, we are not liable for loss of profit, revenue, data or goodwill, or for any indirect or consequential loss, including losses from tracking problems Vitals did or did not report. Our total liability in any 12-month period is limited to the fees you paid us for Vitals in that period.

12. Suspension and ending

You can close your account at any time. We may suspend or close an account that breaks these terms or does not pay, and will tell you why where we can. When an account closes, its data is deleted as the privacy policy describes.

13. Changes to these terms

We may update these terms. We will email account holders at least 30 days before a significant change takes effect. If you do not agree, you can cancel before it applies.

14. Law

These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

15. Contact

hello@datahit.co, or DATA HIT Ltd, Department, 4 The Boulevard, Leeds, England, LS10 1PZ.