Tracking health monitor

Know when your tracking breaks, before your reports do

Vitals by DATA HIT checks your GA4 properties, GTM containers and live site every day with read-only access, and shows you what is wrong with the evidence.

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174 checks across GA4, GTM and your site. Read-only access.

Read-onlyVitals has read-only access to Coastal Boutique.
CriticalConsent & SecurityFirst seen 26 Oct 2026

Around 3 tags have no consent settings configured in Consent Overview.

Fix. Configure consent settings for all tags and use Consent Overview before each publish.

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Evidence

GTM-EXAMPLE1 v42 tag "Google Ads - Purchase" consentSettings.consentStatusNOT_SET
GTM-EXAMPLE1 v42 tag "Conversion Linker" consentSettings.consentStatusNOT_SET

What Vitals checks

Three sources, read together

Most tracking problems only show when you compare what is configured with what actually fires. Vitals looks at all three.

GA4

Property settings and data quality

[CHECK SUMMARY FROM THE RULESET, GA4]

GTM

Tags, triggers and consent

[CHECK SUMMARY FROM THE RULESET, GTM]

Your site

What really loads on your pages

[CHECK SUMMARY FROM THE RULESET, CRAWL]

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